When you see a junk food commercial on the television, whether it’s for a burger and fries or even just a chocolate bar, it’s hard not to start craving it. As an adult however, you know that this food will not only add unwanted inches to your waist line, but also damage your health and cost you money you probably shouldn’t spend, so you resist the temptation.
Children are different though, as whilst they do tend to have a good idea of what is good and bad for them, they see food they like on TV and immediately want it.
Cancer Research UK did a study of UK school children and discovered that junk food is associated with having a good time, so it is no surprise they can’t leave the sweet aisle of a shop without pestering their parents for a chocolate bar or bag of sweets.
The study found that children are heavily influenced by advertising, so junk food commercials being shown on TV before the watershed is adding to the issue of childhood obesity.
With 30% of children in England ages two to 15 being overweight or obese, several charities are calling for junk food advertising to be banned.
Two thirds of the UK adults are overweight or obese and obese children are five times more likely to be obese adults.
Obesity comes with a whole heap of complications, such as a heightened risk of cancer, so it is important for the health of children that parents and companies alike tackle the ever-growing problem.
In fact, it is estimated that around 25,000 cancer cases could be prevented in the UK every year is everyone was a ‘healthy weight’
Head of Health Information at World Cancer Research Fund, Sarah Toule, said: ‘This new report further highlights how important it is that we protect our children from junk food advertising to help ensure that they grow up to be healthy adults.